One of the first things the tech guy said was "With this kind of traffic, you should run ads."
I'm resistant to that for several reasons:
- I don't like ads
- I think (possibly mistakenly) that the revenue is not greater than the hassle
- I think the site can continue to be self supporting without ads
Here's another key point - I've only had to come out and asked people to donate a couple of times in the entire history of the site. I'm glad I haven't needed to. We're all happy about that, right?
My philosophy has always been, if folks feel like they get some value by coming here then maybe they will donate a few bucks to cover the costs.
I just did a little math (crazy, right?) using the traffic stats I posted earlier. If each of the unique visitors per month donated $1 per month, I would quit my day job and hire a full time programmer or 2. We would probably have the slickest MC site on the web.
But that's a fantasy. Here's the reality. A $20 donation works out to only 38¢ a week. That's about the cost of a . . . well, I don't know anything that only costs 38¢. Some folks will donate more than $20 (thank you), some will donate less (thank you), and some folks won't donate at all.

The bar I've set is really pretty low. I'll be happy if we can pay the bills on time.
(How's that for a no pressure sales pitch?)


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