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The commercial is for a perscription mediaction.(Valtrex). the commercial shows a couple riding an XS through the countryside to meet up with some friends. the XS pictured looks like a standard model with the square gauges. the bike looks white but has no emblems on it. I just thought it was odd to see a 20 something year old bike pop up in a tv commercial. these machines are timeless. maybe the director of the comm. is an XSive.