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In case you haven't seen this one ... It is a wonder!
and you thought those people that set up rooms full
of dominos to knock over were amazing...
There are no computer graphics or digital tricks in
the film . Everything you see really happened in real
time exactly as you see it. The film took 606 takes.
On the first 605 takes, something, usually very minor,
didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night
and day. By the time it was over, they were ready to
change professions.
The film cost six million dollars and took three months to
complete including full engineering of the sequence. In
addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough dough to
keep any one of us in clover for a lifetime. However, it is fast
becoming the most downloaded advertisement in Internet history
Honda executives figure the ad will soon pay for itself simply in
"free viewings" (Honda isn't paying a dime to have you watch
this commercial!). When the ad was pitched to senior executives,
they signed off on it immediately without any hesitation -
including the costs. There are six and only six hand-made Honda
Accords in the world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor,
ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to
Honda executives, they liked it and commented on how
amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords,
the windshield wipers have water sensors and are designed to
start doing their thing automatically as soon as they become wet.
It looks a bit weird in the commercial.
click here http://www.albinoblacksheep.com/flash/honda.php
and you thought those people that set up rooms full
of dominos to knock over were amazing...
There are no computer graphics or digital tricks in
the film . Everything you see really happened in real
time exactly as you see it. The film took 606 takes.
On the first 605 takes, something, usually very minor,
didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night
and day. By the time it was over, they were ready to
change professions.
The film cost six million dollars and took three months to
complete including full engineering of the sequence. In
addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough dough to
keep any one of us in clover for a lifetime. However, it is fast
becoming the most downloaded advertisement in Internet history
Honda executives figure the ad will soon pay for itself simply in
"free viewings" (Honda isn't paying a dime to have you watch
this commercial!). When the ad was pitched to senior executives,
they signed off on it immediately without any hesitation -
including the costs. There are six and only six hand-made Honda
Accords in the world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor,
ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to
Honda executives, they liked it and commented on how
amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords,
the windshield wipers have water sensors and are designed to
start doing their thing automatically as soon as they become wet.
It looks a bit weird in the commercial.
click here http://www.albinoblacksheep.com/flash/honda.php
I can't believe an Oil company didn't have a technical advisor to review and proof the CG work before it went into final edit!?
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